logo design
Branding
packaging
Caked by Pooja
Mrs. Pooja Kansra, a home-chef and an entrepreneur. A housewife who had a zeal to do something big with her brand and also had a strong belief that no work is big or small and the first step is to dream. With the same belief she has now started her own bakery and cafe at the hottest spot in Ambala.
Caricature logo
The brand name has a person attached to it making it more promising because people trust Mrs. Pooja for her quality, taste and the creativity she puts in each customisation.
Colour Pink
Soft pink and fuchsia colour to represent Women power
Free-spirit Font
Font used for caked is cursive and diagonal in alignment to represent the free-spirit and adding a fresh feel to it.
Whisk
has been used to give baker’s touch it and we always need to give credit to the tools which helped her.
Bolder Font
Used to show Mrs Pooja’s determination and commitment towards the brand ideology
A contrast is established with usage of fonts to tap the emotions andd nature connected to it. ‘caked’ also says about the softness of the cakes and ‘Pooja’ to is show firm attitute.
Whisk Print
Print developed for the brand for packaging and other branding products.
Packaging design
Here’s the packaging for cupcakes. cookies and donuts using the brand print along with supporting vertical line print to give american dinner look.
Packaging design
Here’s the packaging for cupcakes. cookies and donuts using the brand print along with supporting vertical line print to give american dinner look.
