

The Rani bagh Edit displayed extremely magnificent collections by 40 various renowned designers, such as Shruti Bhayana, Hikari, Firdaus, Diseno among many others. Apart from this, Vipul Shah, who was welcomed with dhol, also had a stall of his vibrant collection. The Edit harboured almost everything, right from clothing and jewellery to nutritious dry fruits, skincare products and designer apparatuses.

The Rani bagh Edit displayed extremely magnificent collections by 40 various renowned designers, such as Shruti Bhayana, Hikari, Firdaus, Diseno among many others. Apart from this, Vipul Shah, who was welcomed with dhol, also had a stall of his vibrant collection. The Edit harboured almost everything, right from clothing and jewellery to nutritious dry fruits, skincare products and designer apparatuses.

and it is fundamental to her self respect.
-Maharani Gayatri Devi

For the queen in you!
Inspirational designs were significantly taken from the affluent elements of the Indian royalty. Right from the flowers to colours and patterns, every minute detail was chosen and created keeping in mind the luxurious royalty.
DESIGN EXPLORATIONS





The colour vastly represents modern-day womanhood with a touch of the Indian roots, such as that of the Indian Queens themselves.




Teaser ad

The teaser had a piece of upbeat music that correlated to the colour magenta in the background. Colours such as shades of green and blue along with yellow sparkled distinctively. Women dressed in designer clothes were flashed to represent chic women.

Reveal ad

The Front Row in collaboration with The Back Room had launched an evocative advertisement. The advertisement attracted a number of customers especially because of its bold colour scheme and a variety of brands that were going to be there on the 7th of October.

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“The outcome was just like we imagined it to be! Simran understood what we wanted. Starting from the teaser video to the prints ads everything was just bang on!"


“The outcome was just like we imagined it to be! Simran understood what we wanted. Starting from the teaser video to the prints ads everything was just bang on!"

