The 21st century is the era of branding and the brand mascots are on the thing which is hitting the market graph so positively. The brand mascot/character is a marketing decoration of the brand which adds up personalised identity and a strong connection with the audience. A brand mascot can be any creature fictional or …
Icons are very important to any business. It is the best way to explain a concept or an activity in a visual way. As a brand, you have a lot of things to tell your consumer about your product and if you start telling all of it in text then it’s going to be too …
Brand Kit and Brand guidelines both are essential aspects of Branding. These two support the process of branding powerfully by assisting in the display of a unique brand identity. Brand Kit The brand kit works as a torchbearer in the creation of the visual identity of the brand. As Brand kit is an asset …
Difference between brand design kit & brand guideline Read More »
Enjoy the branding. Branding gives birth to identity As someone has rightly said, “Never start a business just to make money. But start a business to make a difference.” Also branding is something that can make a difference to create a unique identity for the company. So branding brings a distinction to a product/service. Likewise …
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